A lot of people ask me, "What does Jiva mean?" Jiva (pronounced "JEE-VUH") is a Sanskirt term for "soul" or "life force." Kinda makes sense since food is nourishing for the body, mind and soul, and, on a more basic note, helps you to live.
With that in mind, FoodJiva will donate 5% of our net profits to local food banks like Westside Food Bank and the Los Angeles Regional Food Bank, among others. And no, we don't mark anything up to make that donation (people ask me that a lot too!). So the next time you order a delicious Kickin' Chicken Pizza from Dagwood's or the mouthwatering Lamb Korma from Nawab of India using the easy-as-pie FoodJiva website, you can feel good knowing that you're feeding your stomach and helping to feed others less fortunate. Remember when your mom told you to think of "all those starving children in Ethopia" when she forced you to eat her less-than-stellar meatloaf? Well, with FoodJiva, you'll like what you're eating and you'll be helping some local people in need and you don't have to listen to your mom nag you about any of it!
OK, maybe that's a stretch, but you catch my drift...
Good Eating-
Clare
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